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Heritage
Designed. Tested. Trusted. Since 1914.
With over 100 years of heritage, we’ve been making quality luggage since 1914. We’re a leader in our industry, ensuring our experience and expertise is passed down through generations.
1914
Where it all began
Established in Lancashire by John Boultbee Brooks in 1914, we’re proud to be a Great British brand.
According to ancient mythology and folklore, a stag’s head symbolises the joy and promise of new adventure.
1939
Ask for Antler
Starting out, we produce leather trunks for ocean voyages and to attach to cars for the new era of car travel. We know that smartness doesn’t end with clothes, so we urge customers to ‘ask for Antler’ in some of our earliest advertising campaigns.
1950
The war effort
We produce haversacks and military equipment during World War II, returning to luggage in 1945.
We’re the first to develop soft-sided luggage with rich, quality linings, and our advertising slogan claims our cases are ‘the most coveted of travel goods’. Ian Fleming noted that Bond loved one of our suitcases in Diamonds are Forever.
1960
A test of strength
1970
As the dawn of mass air travel arrives, we continue to adapt to the changing needs of travellers. We focus increasingly on designing extremely strong yet lightweight luggage.
To put that to the test, we invite the world’s strongest man to put our cases through their paces.
1990
A wheeled revolution
We continue to innovate within our category, bringing out new and improved collections of suitcases, lifestyle bags and handbags.
2012
Two months, four days, nine hours and seventeen minutes to go… until sunnier climes and pastures new. We’re ready when you are.
Luggage that lasts
Moving with the times, we make our mark on the hard-sided luggage market and play a key part in the wheeled suitcase revolution, as luggage become much easier to manoeuvre.
We continue to expand our range of ergonomic, casual travel and lifestyle bags for every type of traveller.
Antler Today
Relocating to London, we expand our premium product collection.
Our Clifton suitcase becomes a best-seller, and we further expand our range to appeal to a modern-day traveller.
